So as usual, I’m not getting on board on the ground floor, but at least I’m in the loop. In the space of 2 hours, I received three emails AND read a blog post all singing the praises of the Sony BRAVIA, “Colour Like No Other” commercial. If you haven’t seen it yet, by all means, you must. It’s… well, see for yourself.

Accidentally in love,
Jen

P.S. 2018-05-25: I am a generally anti-capitalist person, who also often loves (and falls for, and works in) advertising. This is a troubling contradiction, but it’s an ongoing issue that I haven’t been able to beat. This particular commercial still feels wonderful to watch, but in 2006, I was truly obsessed with it. I would sit at my little laptop, watch it over and over again, and cry. Because I’m a total fucking weirdo. Nonetheless, as a piece of advertising, it was a very impressive venture. Here is a link to a different video that explains how the commercial was made. The balls are all real, which is a pretty amazing bit of practical filmmaking, imo.